Allison Turcio, Ed.D.
Reimagining higher education enrollment and marketing to be smarter, more strategic, and more human.
Enrollment and marketing strategist, speaker, educator, and host of The Application Podcast exploring the future of enrollment, marketing, AI, student engagement, and institutional change through smarter strategy and more human-centered thinking.
Connecting Enrollment, Marketing, and the Student Experience
Student expectations are evolving. Trust is shifting. AI is reshaping communication and personalization. Enrollment pressure continues to grow while institutions are asked to demonstrate greater value, stronger outcomes, and deeper human connection.
Too often, enrollment and marketing operate separately when they should work together to shape the student experience.
My work focuses on helping higher education think more strategically about enrollment, marketing, brand, and student engagement while keeping people at the center of the conversation.
Through speaking, writing, research, teaching, and advisory work, I explore what it means to build enrollment and marketing approaches that are not only smarter and more effective, but also more human.
Ideas I Always Come Back To
Student-Centered Enrollment
Moving beyond communication flows to design enrollment experiences that make students feel understood, supported, and confident in their decisions.
Brand + Enrollment Alignment
Exploring how institutional brand strategy and enrollment strategy can work together instead of operating in silos.
AI + Human Connection
Examining how generative AI and personalization can strengthen relevance and responsiveness without sacrificing authenticity.
The Future of Higher Education Marketing
Analyzing changing student behavior, trust, decision-making, and the evolving role of marketing in higher education.