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The Latest and Greatest​
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• ​If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken​
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• ​Colleges Are Looking for Enrollment Wins. So They’re Touting Their Deposits​
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• ​The 13 Milliseconds That Decide Your Enrollment Funnel​​
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• ​What a Student-Centered University Really Looks Like​
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• ​S​ing the Song Only You Can Sing: What Noah Kahan Knows About Brand​
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• ​Brand Positioning Statement: The Complete Guide to Differentiation (2026)​
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• ​Why Transparency Is the White Whale of College Admissions​
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• ​Affordability Starts With Belief: How Institutions Communicate Value and Earn Trust​
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• ​Why Higher Ed Can’t Ignore AI Search​

Professional Development

• ​Build Your Fall 2027 Funnel Before the Competition Gets There First – Today, online
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• ​Solve Session: Rethinking the Student Journey for Real Impact – June 2, online
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• ​Meeting the AI Content Challenge – June 17, online
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• ​Engage Summit – June 15-16, Charlotte
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• ​EduVentures Summit – June 15-17, Chicago
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• ​CASE Annual Conference for Marketing and Branding Professionals – June 22–24, Denver
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• ​CASE Social Media and Community Conference – June 24-26, Denver
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• ​eduWeb Summit – July 14-16, Orlando (I am hosting!)
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• ​Let’s Go Upstate – September 13-16, Saratoga Springs
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Until next time,

Allison Turcio, Ed.D.

Award-Winning Higher Ed Marketer
Host of The Application Podcast
Speaker
Facilitator
Consultant
Professor

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