This issue is brought to you by eduWeb Summit, July 14-16 in Orlando.

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The Latest and Greatest​
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• ​The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue​
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• ​From Clicks to Confidence: How Gettysburg Turned Marketing Data Into Boardroom Decisions​
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• ​Higher Ed Branding Strategy: Be a Zebra in a Herd of Horses​
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• ​Beyond SEO: The New Content Strategy for AI-Driven Enrollment​
• ​What happens when students search for outcomes, not brand names?​
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• ​How to Balance Institutional Brand Consistency with Program Level Differentiation​​
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• ​Student-Shaped Storytelling: Why Real Voices Outperform Polish​
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• ​What Enrollment Teams Get Wrong About Email Marketing​
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• ​2026 Modern Learner Report Webinar​

Professional Development

• ​Engage Summit – June 15-16, Charlotte
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• ​EduVentures Summit – June 15-17, Chicago
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• ​CASE Annual Conference for Marketing and Branding Professionals – June 22–24, Denver
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• ​CASE Social Media and Community Conference – June 24-26, Denver
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• ​eduWeb Summit – July 14-16, Orlando (I am hosting!)
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• ​Let’s Go Upstate – September 13-16, Saratoga Springs
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Until next time,

Allison Turcio, Ed.D.

Award-Winning Higher Ed Marketer
Host of The Application Podcast
Speaker
Facilitator
Consultant
Professor

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