Work With Me

I work with higher education institutions, leadership teams, and industry partners through speaking, workshops, strategic advising, and collaborative conversations focused on the future of enrollment and marketing.

My work sits at the intersection of enrollment strategy, brand, student experience, AI, and human-centered communication.

Whether speaking at a conference, facilitating a leadership conversation, or advising organizations navigating change, I focus on helping higher education approach enrollment and marketing in ways that are smarter, more strategic, and more deeply connected to the people institutions serve.

Sessions that blend strategic insight, emerging trends, practical application, and a deeply student-centered perspective on the future of higher education. Sample topics include:

  • Student-Centered Enrollment Strategy
  • AI and Human Connection in Higher Education
  • The Future of Enrollment Marketing
  • Personalization That Actually Feels Personal
  • Enrollment and Brand Alignment
  • Designing Enrollment Experiences That Build Trust
  • The Psychology Behind College Decision-Making
  • Building More Human Enrollment Communications
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These sessions are designed to help teams move beyond tactical conversations and think more strategically about enrollment, marketing, communication, student engagement, and institutional change. Potential formats include:

  • Leadership retreats
  • Enrollment and marketing workshops
  • Conference sessions
  • Strategic planning facilitation
  • AI and personalization workshops
  • Team development conversations
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Advising higher education leaders and teams navigating enrollment pressure, changing student expectations, institutional differentiation, and the growing need for stronger alignment between enrollment, marketing, and student experience.

  • Enrollment and marketing alignment
  • Student-centered marketing and communication strategy
  • Brand positioning and differentiation
  • Inquiry and yield strategy
  • AI for enrollment and marketing professionals
  • Executive-level enrollment and marketing strategy
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I also advise organizations and partners working within the higher education space who want a deeper understanding of how enrollment and marketing leaders actually operate, make decisions, and navigate institutional complexity. Many organizations serving higher education struggle not because their ideas or products lack value, but because they are disconnected from the context in which enrollment and marketing leaders operate and make decisions. 

Higher education decision-making is shaped by complex enrollment cycles, institutional priorities, limited resources, internal dynamics, student behavior, and constantly shifting pressures. Understanding those realities is essential for building stronger partnerships, more relevant solutions, and more meaningful collaboration.

My work helps partners better understand:

  • how enrollment cycles influence institutional decision-making
  • the pressures enrollment and marketing leaders navigate
  • what teams actually need from partners
  • how institutional priorities shift throughout the year
  • student behavior and engagement realities
  • communication and personalization challenges
  • organizational complexity within higher education
  • how to build trust and stronger long-term partnerships with institutions
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Interested in joining The Application Podcast or collaborating on a conversation related to higher education, enrollment, marketing, leadership, or student experience?

Reach out to start the conversation.

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