Here’s a question most higher ed marketing teams rarely ask first: What does success look like for our students? Not for our enrollment numbers. Not for our campaign dashboards. For our students. Putting student success at the front of the room before institutional metrics  is what separates truly student-centered marketing from marketing that merely claims…

Lungile Tshuma and Tim Brandt asked me this yesterday during an interview for their Architects of Belonging series. It’s a good question. I didn’t have a great answer other than perhaps we weren’t staying in tune enough with the audience we were serving. The truth is that society has come to view higher education less…

I’ve been thinking a lot about the The Chronicle of Higher Education piece on Hampshire College by Taylor Swaak. Not because Hampshire’s situation is unique, but because it highlights a mistake we’re still making across the industry: treating Direct Admissions like “real” admissions. It’s not. Direct Admissions is inquiry generation not an admissions process. Full…

I’ve been thinking a lot lately about the psychology of scholarships. We offer a dual-enrollment nursing pathway with two partner programs. They have different structures: Option A: Students remain full time at Siena but spend time the middle two years at the partner campus for some courses and their clinicals (kind of like a study-abroad…